The fluid shift Online and to Mobile has changed how we Sell. Thus, the way you Brand and Market your product, service and business must change as well. Once Engaged, get to the point. What is your value proposition? What is your Call-to-Action? Mobile is no longer on the sidelines. It is a central component of any campaign. A proven, time-tested New Client Engagement methodology; 7 years in the making.

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How Art Museums are Succeeding in Reputation Management. Dutch art museums seem to have cracked the code for managing their good reputations. What will communications professionals be talking about in 5 years? Check out these 10 trends. By now most companies have realized that reputation matters, and they invest a lot in managing it. But are we investing smartly? Explore the counter-intuitive dynamics of how things that happen in the courtroom affect the court of public opinion.